A construction site for new power plant in Switzerland will be in the middle of the Alps. The site needs excavator trucks, but there are no roads to get there.
Your choice is either smooth ride of cable rail way or loud, vibrating chopper ride...
It makes sense since the railway is already there. And the picture looks nice.
A print advertisement for BMW Motorcycle Switzerland for the BMW Roadshow. Pretty obvious stab at Harley Davidson. The model pictured here is too clean for typical Hell's Angels, though. Sonny Barger was riding K1200LT one point so the ad isn't too far fetched.