Think Biker Campaign

Friday, March 12, 2010

There are a few motorcycle safety commercials that I have mentioned here such as Australian one with Doohan , the one from New Zealand or the one from Norway. But there is another cool one from GB. "The Department of Transport has launched this new ad created by London agency Abbott Mead Vickers BBDO as part of its THINK! campaign. This ad was inspired by research stating that drivers who personally know a motorcyclist are much more careful and aware while driving" I sure really like to have one of those cool neon sign on my bike for the show...Kinda creates"Akira"-ish atmosphere... If you are interested, there is a clip about making of the ad to appreciate the crew who made the clever ad.


Oh by the way, if you like the catchy tune featured in the ad, it is by Stephan Altman and you can download the full version here.

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